Index

A

Ad Group ads.txt Application bundle

Avail Average Supply Bid CPM Average Win Rate

B

Bid Bid request

Bid response Buyer Buying strategy

C

Campaign Click-Through Rate (or CTR) Context categories Conversion Conversion rate Cookie

Cost per action (or CPA) Cost per click (or CPC) Cost per mille (or CPM) Creative Curation Fee Curator

D

Data augmentation Data Curator Deal ID, [1] Deal Name Demand Deal ID

Detected Floor DSP Bid Rate DSP Media Cost DSP Seat Dynamic supply deals

F

Fill rate First-party data Flight

Floor CPM Fraud Frequency capping

H

Header Bidding

I

Impression Impressions

Infrastructure Fee Inventory

L

Line item

M

Media cost

N

Native

Node

O

Optimization

Optimization engine

P

Package Pixel Post-view conversions

Prediction engine Programmatic guaranteed Publisher

Q

Queries per second (or QPS)

R

Retargeting

RMS protocol

S

Seat / Seat ID Segment Segment recency SFTP

Suggested Campaign Bid Supply Bid Supply Deal ID Supply Media Cost Supply Media eCPM

T

Third-party data

TMG TMG Data Platform

U

Unauthorized sellers

V

VAST	Viewability Virtual Supply Deal

W

Win Rate

Win rate

Y

Yes-bids