Site Object

Note

Fields marked with an asterisk (*) are optional.

Site Object Properties

Value	Type	Description
id	string	(Recommended) An exchange specific identifier comprised of the Supplier’s exchange name, and the target site ID appended following an underscore. For example, if a Supplier such as Rubicon sends a bid request for site ID "123", the field becomes "rubicon_123"
name*	string	Site name (may be masked by publisher request), for example, "Test Site"
domain*	string	Domain of the site, used for advertiser side blocking. "testsite.com"
content*	object	Passes the content object, see the Content Object section for details
cattax*	int	The taxonomy in use for cat. If no cattax field is supplied, the IAB Content Category Taxonomy 1.0 (1) is assumed. For the most up to date list, refer to the AdCOM 1.0 list List. 1 IAB Tech Lab Content Category Taxonomy 1.0 2 IAB Tech Lab Content Category Taxonomy 2.0 3 IAB Tech Lab Ad Product Taxonomy 1.0 4 IAB Tech Lab Audience Taxonomy 1.1 5 IAB Tech Lab Content Taxonomy 2.1 6 IAB Tech Lab Content Taxonomy 2.2 500+ Vendor-specific codes
sectioncat*	array of strings	Array of IAB content categories that describe the current section of the site. The taxonomy to be used is defined by the cattax field
pagecat*	array of strings	Array of IAB content categories that describe the current page or view of the page. The taxonomy to be used is defined by the cattax field
cat*	array of strings	Array of IAB content categories for the site. ["IAB1", "IAB2-3"]
page*	string	URL of the page where the impression will be shown. "http://testsite.com/main.asp"
ref*	string	Referrer URL that caused navigation to the current page, for example, "http://testsite.com/main.asp"
search*	string	Search string that caused navigation to the current page.
privacypolicy*	integer	Indicates if the site has a privacy policy. 0 = No 1 = Yes.
mobile*	integer	Mobile-optimized signal. 0 = No 1 = Yes.
publisher*	object	Publisher object, for more information, see the Publisher Object section.
keywords*	string	A comma separated list of keywords about the App, e.g "news, weather, sports". Only one of keywords or kwarray should be passed.
kwarray*	array of string	An array of keywords about the App, e.g ["news", "weather", "sports"]. Only one of keywords or kwarray should be passed.
ext*	object	Site extension object

Site Ext

Site Extension Object Properties

Value	Type	Description
amp	bool	Indicates if the site is AMP (Accelerated Mobile Pages) optimised, where 1 = Yes and 0 = No
inventorypartnerdomain	string	A pointer to the domain of the partner (of the site/app owner) with ownership of some portion of ad inventory on the site/app. The partner’s ads.txt or app-ads.txt file will be hosted here. This directive was added in the (app-)ads.txt v1.0.3 specification update.

Site Object Example

{
  "site":{
    "id":"abc35123",
    "name":"Site ABCD",
    "domain":"siteabcd.com",
    "cat":[
      "IAB2-1",
      "IAB2-2"
    ],
    "page":"http://siteabcd.com/page.htm",
    "ref":"http://referringsite.com/referringpage.htm",
    "privacypolicy":1,
    "ext":{
      "inventorypartnerdomain":"examplepartnerdomain.com",
      "amp": 0
    },
    "publisher":{
      "id":"abc2345",
      "name":"Publisher A"
    }
  }
}