Impression Object

Note

Fields marked with asterisk (*) are optional.

Impression Object Properties

Value

Type

Description

id

string

ID of the impression being shown, unique within the bid request, for example "1"

banner*

object

Describes the ad properties. Required for banner impressions. Either imp.banner or imp.video must be present.

video*

object

Describes the ad properties. Required for video impressions. Either imp.banner or imp.video must be present.

bidfloor*

float

Bid floor in CPM as set by the SSP, for example, 0.01080

bidfloorcur*

string

Bid floor currency specified using ISO-4217 alpha codes, the default is, "USD".

metric*

array of objects

The object associated with an impression as an array of metrics.

tagid

string

Identifier that represents the The MediaGrid bidder system Ad Slot ID.

secure*

integer

Flag to indicate if the impression requires secure HTTPS URL creative assets and markup, where 0 = non-secure, 1 = secure.

exp*

integer

Impression expiry timeout, in seconds, the default is "300". An impression will be considered expired if it is registered later than imp.exp seconds after the auction.

Impression Ext Object

Impression Ext Object Properties

Value

Type

Description

bidder.uid

integer

If this value is present and ad unit matching enabled, it overrides the imp.tagid value.