User Object

User Object Properties

Value

Type

Description

id

string

Unique ID for this user. The User ID can be a maximum of 50 characters.

buyeruid

string

The buyer ID for this user. For in-app traffic the lowercase IDFA, or Android ID is used. For example, "38f72eaf-5d6f-4143-824f-deaf753d7239". The User ID can be a maximum of 50 characters.

keywords

string

Comma separated list of keywords, interests, or intent, for example, "Cars, sports, vacation"

data*

array of objects

Additional data. Each data object represents a different data source, for more information, see the Data Object section.

ext

object

See the next field for information.

User Ext Object

User Ext Object Properties

Value

Type

Description

consent

string

Passes the Transparency & Consent Framework string. The current valid version of this string is v2.0. You can read more about the the information encoded within the consent string here: Transparency and Consent String with Global Vendor & CMP List Formats

The Buyer should use the information in the consent string to ascertain which vendors and for which purposes the user gave consent.

  • If the user has not given consent, then do not respond with an ad which utilises user information and neither access nor store information on the user’s device e.g. cookies, IDFA, fingerprints

  • If the user has given consent, then identify all vendors to whom the user has given consent and for which purposes

    • Buyers should also only use and store user data if the user has given consent to the buyer and only for the purposes for which the user has given consent

    • Buyers should only allow third-party direct or redirect links to those who have received consent from the user

    • https://vendorlist.consensu.org/v2/vendor-list.json

  • If no consent is given, you cannot use personal data and may not have the right to use cookies. Each party is responsible for determining what that means for their business. If user consent explicitly states that it is not given, then do not respond with an ad which utilises user information and neither access nor store information on the user’s device e.g. cookies, IDFA, fingerprints

For more information see the following links:

eids

array of objects

Contains cross-platform user ID information for the possible vendors.

eIDs Object

eIDs Object Properties

Value

Type

Description

source

string

The source of the IDs, for example, adserver.org

uids

array of objects

An array of uIDs Objects.

uIDs Object

uIDs Object Properties

Value

Type

Description

id*

string*

The user ID, for example, uid123.

ext*

object

The uIDs extension object.

uIDs Ext Object

uIDs Ext Object Properties

Value

Type

Description

rtipartner

string

The name of the real-time Identity partner.