Sensitive Categories and Rich Media

Trading sensitive categories is disallowed contractually by default within The MediaGrid. To trade certain sensitive categories such as alcohol and gambling you must sign a contract addendum to enable these categories. Also each sensitive category is also enabled separately for Private Deals and Open Exchange traffic. Please contact your account manager if you wish to enable these categories for your integration.

The default bcat list is ‘IAB25-3’, ‘IAB26’, ‘GRID1’, ‘GRID2’, ‘GRID4’, ‘GRID10’, and ‘IAB9-9’

For greater coverage of sensitive categories The MediaGrid extends the standard IAB list with additional categories. These categories may be used in the following fields.

Sensitive Categories Fields

Bid Requests

Bid Response

  • bcat

  • site.cat

  • app.cat

seatbid.bid.cat
The MediaGrid Sensitive Categories

ID

Category

GRID1

Alcohol

GRID2

Gambling

GRID3 or IAB9-9

Tobacco and smoking

GRID4

Firearms and weapons

GRID5

Sexual & Reproductive Health

GRID6

Ringtones & Downloadable

GRID7

Drugs & Supplements

GRID8

Get Rich Quick

GRID9

Free Gifts, Quizzes, & Surveys

GRID10 or IAB25-3

Nudity or Pornography

GRID11

Cosmetic Procedures & Body Modification