Permutive

Permutive is a privacy-safe infrastructure that helps publishers and advertisers reach full audiences safely and in-the-moment, and keep control of their first-party data. The MediaGrid supports targeting Permutive cohorts for supply packaging. If you are integrated with the Permutive Prebid RTD module and you’re looking to enable the targeting for your supply within the MediaGrid, please reach out to your Technical Account Manager or send a note to the support team at pubsupport@themediagrid.com.

In order to enable Permutive’s RTD module and start passing the audience cohorts to The MediaGrid please make sure you’re using Prebid.js 6.10+ and activate the Permutive RTD Module via pbjs.setConfig() as follows;

pbjs.setConfig({
debug: true,
realTimeData: {
    auctionDelay: 80, // maximum time for RTD modules to respond
    dataProviders: [
        {
            name: 'permutive',
            waitForIt: true,
            params: {
                acBidders: ['grid'],
                maxSegs: 500
                }
            }
        ]
    }
});

The header bid request, both client-side and server-side, to The MediaGrid containing Permutive cohorts will look like this:

{
    ...
    "user": {
         "data": [
             {
                 "name":"permutive.com",
                 "segment":[
                     {
                         "id":"10000003"
                     },
                     {
                         "id":"10000006"
                     }
                ]
            }
        ]
    }
}