Keys and Values¶
u-Slicer Keys¶
Field |
Description |
|---|---|
Advertiser Landing Page |
The creative landing pages as declared in bid responses |
Browser |
The browser type |
Browser version |
Browser version (Chrome_76, Firefox_68) |
Bundle |
The app bundle passed in the bid request |
City |
The city from where the request originated. |
Content Type |
The type of content shown on the inventory type, e.g. |
Country |
The country from where the request originated. |
Creative ID |
Internal DSP creative IDs as declared in bid responses |
Day |
Returns data broken down by day |
Day & Hour |
Returns data hourly |
Demand deal |
Demand deals created in Commerce Grid, used for exact break-downs to see media statistics attributed to individual demand deals |
Device maker |
Device maker (Samsung, Huawei, LG) |
Device model |
Device model (Samsung_Galaxy, Apple_iPhone) |
Device Type |
The device type |
DSP |
Demand-side platforms (activation platforms) that bid on and buy impression opportunities |
DSP seat |
The Seat ID of the buying entity on the DSP platform, e.g. |
Hour |
Returns data hourly |
Incoming supply deals |
Incoming supply deals detected in the bid stream and matched by The MediaGrid |
Inventory Type |
The kind of inventory associated with the deal, e.g. |
Marketplace Type |
Private deal or open exchange |
Month |
Returns data broken down by month |
OS |
The operating system |
OS version |
OS version (Android_8, Windows_10) |
Outgoing demand deals |
Demand deals created in The MediaGrid sent out to DSPs |
Package |
The package ID. Packages are a number of deals routed to Buyers through a
single ID e.g. |
Publisher domain |
For website inventory this is the publisher domain. For in-app inventory this is app store bundle ID |
Quarter |
Returns data broken down by quarter |
Region |
The region from where the request originated. |
Size |
The size of the ad opportunity |
SSP |
Supply-side platforms that produce and sell impression opportunities |
SSP Placement Position |
Placement position on screen.
|
Supply deal |
Supply deals created in Commerce Grid, used for exact break-downs to see media statistics attributed to individual supply deals |
Week |
Returns data broken down by week |
Year |
Returns data broken down by year |
u-Slicer Values¶
Field |
Description |
|---|---|
Avails |
A number of impression opportunities (bid requests) coming into The MediaGrid from connected media suppliers (SSPs). Evaluate inventory availability e.g. by different deals or packages or some other key attribute |
Avails to DSP |
A number of impression opportunities (bid requests) coming from The MediaGrid to connected demand platforms (DSPs) Understand how much inventory is actually matched with configured demand packages and deals |
Average DSP bid CPM |
An average value of all bids received by The MediaGrid from demand platforms. See actual bids set in demand platforms |
Average DSP winning bid CPM |
An average value of all won bids received by The MediaGrid from demand platforms Debugging, e.g. to see actual won bids set in demand platforms |
Average SSP bid CPM |
An average value of all bids submitted by The MediaGrid to media suppliers Debugging, e.g. to verify bid calculation logic |
Curation Fee |
An amount of the fee taken by the Curator for providing value-add services to buyers |
DSP media cost |
Media cost owed by and paid by demand platforms |
DSP media eCPM |
Effective demand media CPM |
DSP No bids |
A number of negative bid responses (no-bid) The MediaGrid is receiving from demand platforms. Identify problematic demand deals not bidding on inventory |
DSP Yes bids |
The number of bid responses received from the the Buyer. Understand what demand deals are active and have been configured in demand platforms |
Impressions |
A number of purchased and registered ad impressions |
Predicted Viewable Imps |
Estimated number of viewable impressions |
SSP media eCPM |
Effective supply media CPM |
Supply media cost |
Media cost owed and paid to media suppliers |
Validated DSP Yes Bids |
A number of positive bid responses (yes-bid) The MediaGrid is receiving from demand platforms that have passed internal validation. Understand what demand deals have been configured properly and successfully bid through to SSP |
Viewability Eligible Imps |
Impression on supply deals with switched on viewability measurement |
Viewability Measurable Imps |
Impressions that can be measured for viewability |
Viewable Imps |
Impressions that have been measured as viewable |
Yes Bids to SSP |
A number of positive bid responses (yes-bid) The MediaGrid is submitting back to media suppliers. Debugging, the value often matches Demand Yes bids |